Scream Park: Horror Movie
About the Client
We were approached by Arvin Clay (makeup effects) and Cary Hill (writer/director) to help them update their horror movie website. What really put us over was discovering that Kevin 'Ogre' Ogilvie (Nivek Ogre of Skinny Puppy) was going to be involved with the film. NO WAY could we pass this up, being the rabid Skinny Puppy fans we are!
Challenges & Goals:
In late Spring, early Summer of 2011, the clients had set up an IndieGoGo campaign for the project, but had no real web presence, social media or internet marketing efforts to help them, leaving us to start from scratch with campaign deadlines looming. We worked with them to understand brand management and determine the social profiles they'd likely have the best results with and which would be easiest to maintain. We also discussed how they wanted to market the movie by combining online and offline opportunities.
From strategic internet marketing and outreach, social media driven contests to building networks of bloggers and supporters who could help them spread the word, we covered it all. We also covered crowdsourcing tactics and helped them understand advanced strategies for maintaining strong IndieGoGo and Kickstarter campaigns.
We then brainstormed a fast turnaround WordPress-based website design that would not only breathe new life into their web presence but would also allow easy updates as their marketing efforts evolved. We also helped them improve their Facebook and Twitter profiles with new graphics and social media consultation. New mini-movie posters were designed and new logos developed, with plans for ongoing merch design opportunities.
We were able to turn this project around in a month, given their tight production and IndieGoGo deadline. Unfortunately, the movie's production had to be put on hold over winter 2011 and fired up again in Spring 2012. This time around, due to continued outreach and online marketing work by RRC, an incredible network of online and offline fans, and a supportive and talented cast and crew, Scream Park's subsequent Kickstarter campaign finished up $5000+ over their initial goal!
The RRC team members on this project worked tirelessly to turn out amazing graphics and a design that had the clients exclaiming:
"Website looks phenomenal. That doesn't even fully describe it...All the hard work is mightily appreciated. I get exceptionally floored by the Games & Prizes section. It looks really--wow. Can't say enough good stuff."
"You and your team have done an amazing job for this project. I feel like we are in the right direction to REALLY get going now. I look forward to all of the amazing months ahead! Thank you!"
Chuk Hintz: Initial mini-one sheets, initial 'Scream Park' logo, and website header/background initial design comp.
Jennii Palmehn: Final website design, build-out and back-end development, additional posters and web graphics.
Briana Malmstrom: Project management, custom Twitter background, design consultation and assistance. Social media and crowd-sourcing consultation and assistance. Ongoing internet marketing and social media consultation and strategic implementation.