Scream Park
Site: www.screamparkmovie.com
About the Client
We were approached by Arvin Clay (makeup effects) and Cary Hill (writer/director) to help them update their horror movie website. What really put us over was discovering that Nivek Ogre of Skinny Puppy was going to be involved with the film. NO WAY could we pass this up, being the Skinny Puppy fans we are!
Challenges & Goals:
The clients had set up an IndieGoGo campaign for the project, but had no real web presence, social media or internet marketing efforts to help them, leaving us to start from scratch with campaign deadlines looming. We worked with them to understand brand management and determine the social profiles they'd likely have the best results with and which would be easiest to maintain. We also discussed how they wanted to market the movie by combining online and offline opportunities.
From social media driven contests, diverse merchandising and e-commerce optimization for their online shop, to building networks of bloggers and supporters who could help them spread the word, we covered it all. We also covered crowdsourcing tactics and helped them understand advanced strategies for maintaining strong IndieGoGo and Kickstarter campaigns.
Design:
We then brainstormed a fast turnaround WordPress-based website design that would not only breathe new life into their web presence but would also allow easy updates as their marketing efforts evolved. We also helped them improve their Facebook and Twitter profiles with new graphics and social media consultation. New movie posters were designed and new logos developed, with plans for ongoing merch design opportunities.
Outcome:
We were able to turn this project around in record time, given their tight production and IndieGoGo deadline. The RRC team members on this project worked tirelessly to turn out amazing graphics and a design that had the clients exclaiming:
"Website looks phenomenal. That doesn't even fully describe it...All the hard work is mightily appreciated. I get exceptionally floored by the Games & Prizes section. It looks really--wow. Can't say enough good stuff."
Cary Hill
"You and your team have done an amazing job for this project. I feel like we are in the right direction to REALLY get going now. I look forward to all of the amazing months ahead! Thank you!"
Arvin Clay
Read Scream Park's testimonial.
Killer Crew:
Chuk Hintz: Movie posters, updated web and print logos, initial site design mock-up and header, custom Twitter background
Jennii Palmehn: Site design and back-end development, footer and sidebar graphics
Briana Malmstrom: Project management, design consultation and assistance. Early management of social accounts. Ongoing internet marketing and social media consultation and strategic implementation. (Ecommerce optimization, when cart is launched.)
