Why We Do It
Many of the top horror and Halloween website design companies focus only on the design aspect of your website, neglecting to address the areas of the site that bring the most search engine traffic or issues of usability, mobile device accessibility, and accessibility. They also aren’t professional online marketing consultants with years of internet marketing experience who can ensure that your personal brand dominates the search engines.
Other designers are stellar at producing usable, aesthetic websites, but still don’t focus on the online marketing aspect of the project or formulating a strong social media strategy, as their strength and expertise reside in design. So, you end up with either a visual cliché for a website or an attractive, well-built site that takes you nowhere. Either way, you’re simply invisible.
As a lifelong fan of all things freaky, dark, weird, monstrous, liminal, offbeat and gory, I noticed this trend years ago. A certain design aesthetic took hold in the late 90s for horror design and has become an industry standard. I still see full Flash sites with splashpages, animated gifs, tables, frames, and color schemes and design themes that never left 1997 being used for modern horror, dark art and sci-fi designs. And, while some newer designs are artistically masterful, when it comes to usability, accessibility or the search engines, these sites are all looks, and no substance.
Back in the Wild West days of the internet, you really could get away with a sloppy website and with the right amount of keyword stuffing and other shady SEO practices, you could dominate the search engines. But, times have changed. A website’s strength and the success of your online presence relies heavily on strategic onsite SEO, social media, user-generated content, relevant and trustworthy backlinks, and cleanly coded and well-organized websites (among many other things, but those are a great start).
So, after years of working in the mainstream, I decided to offer the awesome things that I did for SMBs, e-commerce, nonprofit, industrial and commercial clients to artists, writers, models, tattoo/body mod studios, small to midsize businesses and other professionals working in speculative fiction, dark art, and horror entertainment. People who deserve not only a website that is designed with imagination and style, but that is also an integral part of an entire marketing machine.
Your site is not the end of the road…it is only the beginning! At RRC of Austin, Texas, we put you on the right path and give you a suitcase full of knowledge and tips to see you through. We cater to your freaky genres specifically and have the background necessary to naturally understand the language and nuance of what you do.
Ream more about How We Do It!
We look forward to working with you!
Briana Malmstrom
